Here’s a bit of truth about corporate clients and lead generation:
As a coach or consultant, if you want to make reliable 6+ figures from corporate clients, you need to talk to enough prospects. Obvious, right? 🤷♀️
Yet there is much confusion and even contradiction about HOW you get in front of these potential clients – it can be overwhelming and exhausting!
But actually, you can avoid both overwhelm and exhaustion when you strategically “layer” a number of ways to generate leads. Strangely, this is something that is rarely taught in-depth in sales and marketing training. 🤔
People will try to sell you various methods and approaches as THE miracle solution to your struggles.
Like telling you to connect and DM on LinkedIn or send cold emails using their guaranteed template or posting “thought-leader” posts on social media following their unique formula.
Sometimes they add various automation tools as options (be wary of using automation on social media platforms as many are against the terms and conditions and can get you banned).
The reality is this.
Leads for your business come from 3 sources:
1) you reach out to a prospect (outbound),
2) a prospect gets in touch with you (inbound) or
3) you are referred/introduced to a prospect.
Over the next few days, I will dive into each of these approaches, their advantages and downsides, and how to make them fit for your business in the most time-effective and impactful way.
But if you don’t want to wait and would like to get started with your own customized lead-generation strategy that fills up your diary, ping me here via DM, comment, or at firstname.lastname@example.org.