I’ve been talking about the 3 mistakes people make that make it hard for them to land corporate clients:
#1 They don’t understand (and apply) the 3-dimensional aspect of niching for corporates
#2 They mistake who in corporates will buy their offers
#3 They miscommunicate the outcome their work provides (and often do that on TWO levels)
I went into quite a bit of detail on #1 but that makes tackling #2 much easier – because you already understand why you should never limit yourself to just one contact e.g. HR to sell your services…
(if you don’t know – please comment and I’ll tag you on the posts that explain it in detail)
A common assumption – Going straight to HR
The second point (and common mistake) on WHO will buy their offer is directly linked to the 3-dimensional aspect of niching that we’ve been talking about.
People generally assume that if they are selling anything related to improving employees’ lives, performance, communication, etc, they should be speaking with HR.
And in some organizations that IS the right route to take.
The reality – Different levels of people
However, in many organizations, it is just as possible that a head of an operational department, a VP, or a Director is much more interested in your offer.
That’s because they might be closer to the issue and have a more “burning” need for support than for example HR.
This is why it is important to ensure you understand who are the various levels at an organization where your potential buyers might be placed!
If you would like support navigating this maze and going faster in scaling your business with corporates, let’s have a chat.
I have a range of 1:1 mentorship options for experienced professionals ready to get their first or next corporate client.
This is for you if you are already making 5k+/month in your business and want to add 6 figures+ from corporates in the next 12 months.
All my 1:1 work is 100% customized to your needs, so let’s have a chat in the DM’s to explore what’s right for you.