Don’t say this 1 thing when sending a follow-up message to a corporate prospect:
“Following up on my previous email…” aka **why the heck are you not responding, have you even read it???**
Why is this so bad?
It’s passive-aggressive and will likely rub your prospect up the wrong way (i.e. them thinking “who the hell is this person and why should I care about their email”) – not a great start to a business relationship…
It can also make your prospect feel bad for not reading/responding (not too likely, but possible).
At worst, even if they feel none of those things, it still means they have to put in **effort** – remembering your previous email, scrolling down (or worse searching – that’s not going to happen!)
It’s simply a bad idea.
What to do instead?
Approach your prospect from a different angle
Use a different angle on the challenge that you can help them with to test their interest.
That means if you are messaging an HR person and your focus in the first message was about increasing employee engagement, the second one could be about reducing the number of people leaving ( those two are directly interrelated, but you already knew that 😉 )
Or if your first email to an operational manager was about increasing productivity, your second message could be about reliably hitting delivery deadlines every month (again, these are linked!)
My latest offer
When you join The Launch Codes to Corporate Clients (my 6-week 1:1 / small group hybrid program), I will show you how to figure out the exact challenges your prospects have and how you can speak to them so that your messages become magnetic for corporate clients.
I also show you how to pick the perfect niche for your business, design your corporate program for maximum upsell ability (aka, charging multiple 4 & 5-figures for just a few days work) and how to find prospects that are ready to buy.
DM me for a no-strings-attached chat in messenger or Zoom to evaluate what kind of results you can get with corporates.
Note, this is for you if you are already making 5-10k/month from your business OR if you have a strong corporate background and are ready to invest in your consulting/coaching business.
👇Comment below for more details👇
