Interviewer: “How do you get the London Symphony Orchestra to take part in the project?”
Frank Zappa: “You pay them”.
Interviewer: “But aren’t they a very prestigious organization”?
Frank Zappa: “You just pay them a lot!”*
*(Quote from a BBC program about Frank Zappa (if you don’t know who Frank Zappa was, omg, we need to have another conversation!)
What on earth has that got to do with landing 5-figure corporate contracts?
EVERYTHING!
Position yourself as not only an expert, but a unique one
🔥 Because when a professional wants certain results, they are willing to PAY for experts and they will pay WELL🔥
That is exactly what corporates will do when you position yourself as an expert in your field.
⛔That means that you don’t call yourself a “wellness advisor” or a “leadership” or “executive” coach without adding exactly:
👉How you are different from all the other experts out there
👉What makes you stand out
👉Why they should choose you rather than someone else
This is not just about your expertise and training. While your qualifications are valuable, lots of people have them. They are the “permission-to-play”, i.e. your prospect will expect that you have them. But everyone else also has them, things like a Coaching Qualification, NLP training, DISC certification, etc.
Examples of how you can stand out from the crowd
To really stand out, I recommend you bring in something from your lived experience because that IS truly unique.
For example, in my own consultancy, I combine the fact that I am a chartered accountant, former CFO and Big 4 consultant with my studies into behavioral science to show that a) I have a lot of consulting and business experience but b) I am also very different to the traditional management consultants.
I am also very deliberate in bringing my personality into all my marketing and service delivery, again setting myself apart from other consultants by e.g. banning BS buzzwords.
Let me give you a few other examples:
If you are a wellness consultant with a background in healthcare, you emphasize what you know about healthcare services, bringing best practices without bureaucracy or rigidity.
If you want to empower women leaders and have worked in a male-dominated industry, you would emphasize that. Or if you have lived in a patriarchal culture you might want to describe how you have overcome limitations there.
If you want to create a culture of high performance, you might highlight that you have led sports teams. Or that you have lived in a foreign country where you learned to look at performance from a different perspective.
What I can offer you
👩💻 In my 1:1 coaching program, I help you find exactly what makes you and your corporate offer unquestionable and irresistibly unique so that corporate buyers will never even think about questioning your prices!
👩💻I also help you determine which niche is best for you to get started straight away.
👩💻 I work with you on your marketing message so that you attract only those prospects who are right for you.
👩💻 I guide you on how to leverage your network without ever worrying about being sales-y or desperate so that your diary is always filled with exciting prospects
👩💻 I teach you how to have simple but effective sales conversations and create proposals that convert at approximately 80% of the time.
What can you expect to gain from joining my program?
Following my program you should be able to generate 2-3 conversations with prospects per week, typically starting with email/LinkedIn messenger, then moving to discovery calls and closing 1-2 new clients per month @$5k-$15k while delivering repeat work at $8k-$25k+.
The investment for this is a respectable 4-figures, (but small compared to earning $100k+ from just 5-8 corporate clients) which will go up towards the end of the year.
If you are interested in the program, send me a DM and I will ask you a few simple questions over messenger to check that it’s a good fit for you to get results.
