How to niche from all three angles
I told you in my latest post that there is another aspect of how to niche when you want to work with corporates and that
I told you in my latest post that there is another aspect of how to niche when you want to work with corporates and that
Corporate clients present a huge income and impact opportunity for coaches, consultants, speakers and other small business experts, but I frequently see people make mistakes
Someone asked me recently: “What are the key areas of value that corporates are looking for and will pay multiple 5 and 6-figures for consulting
I recently posted about why you should NOT work with companies that have the biggest need for your help as a consultant or expert in
I recently talked about why the advice to push the “pain” of an issue is often NOT a good idea when you are talking to
I get it, I really do. As a small business, it can seem near impossible that you could ever work with corporate clients. I mean,
This post is about the massive popular marketing *wisdom* that also happens to backfire spectacularly when applied to corporate clients. I’m talking about the advice
“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” (Peter Drucker) But this is exactly what