I’ve been talking about the 3 mistakes people make that make it hard for them to land corporate clients: #1 They don’t understand (and apply) the 3-dimensional aspect of niching for corporates#2 They mistake who in corporates will buy their offers#3 They miscommunicate the outcome their work provides (and often do that on TWO levels)
I told you in my latest post that there is another aspect of how to niche when you want to work with corporates and that is this; inside of corporates you don’t just have ONE person who has a particular challenge that you could help with, but several others – and they all have challenges
Corporate clients present a huge income and impact opportunity for coaches, consultants, speakers and other small business experts, but I frequently see people make mistakes in these 3 areas that make it hard for them to land corporate clients: 1 – They don’t understand (and apply) the 3-dimensional aspect of niching for corporates 2- They
Someone asked me recently: “What are the key areas of value that corporates are looking for and will pay multiple 5 and 6-figures for consulting or coaching?” Actually, this question kinda jumps in at the middle of the corporate decision-making process and to answer it, you need first to understand a few things about how
I recently posted about why you should NOT work with companies that have the biggest need for your help as a consultant or expert in improving working conditions and environments. I know it’s counterintuitive, but those companies generally suffer from a toxic leadership culture. In that situation, it is incredibly hard for an individual consultant
I recently talked about why the advice to push the “pain” of an issue is often NOT a good idea when you are talking to corporate prospects. And I want to build on this. What I noticed is that many expert consultants and coaches who see their solution as a “painkiller” (and position themselves as
I get it, I really do. As a small business, it can seem near impossible that you could ever work with corporate clients. I mean, they seem so polished, in their glitzy offices and so accomplished in what they do – why would they even need you? They (can) appear so inaccessible! And even when
This post is about the massive popular marketing *wisdom* that also happens to backfire spectacularly when applied to corporate clients. I’m talking about the advice to frame your offer as a “painkiller” to get a client to buy. In the online marketing space, it’s commonly said that people are more likely to take a painkiller