“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” (Peter Drucker) But this is exactly what many, MANY businesses do – every day. A recent example – working from the office vs from home See all that debate about calling people back into the office? This
NOPE Sorry… at least not at the moment. Your standard online lead gen (you, the conversation-starting posts, all the “get to know you better” posts, and even freebies like lead magnets and webinars) don’t work when you’re selling to corporate clients. You might as well put your automated funnel away now… I have written extensively
“Well, at this level, I still have control over my schedule.So, for example, every day, I block out 2 hrs from 5pm-7pm to spend time with my family”. 😐 Seriously? Is that what people consider to “be in control of their diary”? Don’t get me wrong, I don’t blame the person writing this. It’s just
So this young woman (28) is asking what a good time in her career is to have a baby on an anonymous online forum. She’s currently doing well, in a secure mid-level job with a Fortune 500 company and I’m assuming in a happy relationship. Her concern is that she’ll be penalized for taking time
Here’s a MUST do for your sales conversations – especially when you want to work with corporate clients… (I got this wrong for a really long time 🙈) Firstly, let go of any assumptions! I follow this marketer Josh Braun and in one of his emails, he just nailed the top mistake people make when
My secret sauce is focusing entirely on helping experts get corporate clients using genuine buyer psychology and BEHAVIORAL insights. Say what?! As a corporate consultant with over 20 years of experience as a senior decision-maker, I know how corporate buyers think. And as a former CFO who approved BIG spends on coaching, consulting, and other
Want to know the killer moves that make reaching out to corporate prospects so much easier? I’ve been talking about your value proposition (i.e. how you deliver value to your clients) and how to build trust in the last few posts, but in this one, I’ll talk about the one (actually, two) things that far
I frequently see discussions about what makes someone appear *professional*. And I can understand how that kind of chat really puts people off even thinking about working with corporate clients. But the discussion did get me thinking: >We *know* that corporates hire professionals, right?>Therefore, if you want to work with corporates as a coach or