Many experts don’t know how to build trust with their corporate prospects and as a result, miss out on 5-figure contracts! Yesterday I wrote about how I design my Value Proposition – the framework that describes (in non-marketing language) *how* I deliver value for my clients. And today, I’m going to share 3 more aspects
Here are the two things you need if you want to land 4, 5, and 6-figure contracts with corporate clients. No, they’re not a fancy website, glossy marketing materials, the perfect LinkedIn profile, or even tons of connections. Number 1 – Expertise The first is EXPERTISE in your topic. Meaning, that you need to be
I know a lot of people don’t like the idea of reaching out to corporate clients and hope there are ways to get clients to come to them. The most effective ways to do this are via thought-leadership posting, speaking/participating at events and conferences and publishing in industry publications. Benefits to inbound marketing There are
I have previously shared with you the people in corporates who are the keenest to hire you (it’s not who you might think, but check out yesterday’s post to know more!) 👉The second group of people you should reach out to in a corporate organization also feel the pain but on a different level. They
So by now, you know that you don’t have to worry about finding THE ONE decision-maker when selling to corporates. Because you now understand how corporates make buying decisions. And you now know that there is a RANGE of types of people you can contact. So who are they? I am going to dive into
I talked about letting go of the idea that you need to find the ONE person who can make the decision to hire you. Because this is not how large companies buy services from independent consultants or coaches. Let me explain in more detail. For example, notionally, HR or Learning & Development departments are in
“I waste hours scouring LinkedIn because I don’t know how to find the right person to talk to about my corporate offer“ Sound familiar? You’re not alone with that… This has gotta be one of the top hurdles that coaches come to me with when they want to sell to larger organizations but are not
I often talk about how as a consultant, coach, or independent expert, you get to choose the corporate clients you work with. You don’t have to work with the ones that don’t respect people. You don’t have to work with the ones that have toxic work environments. And you don’t have to work with the